Chief Marketing Officer

Lisa Farrar

With marketing, product, and operations expertise, Lisa relies on a strategic mindset and focused execution to achieve quantifiable marketing results.

Lisa leads Safeguard Global’s marketing team with a demonstrated ability to create enterprise value and revenue growth through quick wins and sustainable advances. She relies heavily on metrics to identify ways to boost revenue, expand margins, and optimize investments.

Before joining Safeguard, Lisa built high-performing, engaged marketing teams at Sphera, Everspring, and Cars.com. She earned an MBA at Northwestern University’s Kellogg School of Management, a Bachelor of Business Administration at the College of William & Mary, and is a long-tenured board member at Advocations.

Lisa has visited 27 countries, with more on the way, and she has worked in Japan with NTT DoCoMo, in Barcelona with Nissan, and in France as an English-as-a-second-language teacher. She enjoys hosting cozy dinners and epic movie nights, and she loves to tinker with technology, especially AI. Her favorite destination for downtime is the beach, and southwest Florida holds a special place in her heart. She is married and has a two-year-old daughter and a Ragdoll cat named Otter.

Leadership