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NEW MARKET ENTRY

Enter new markets with a fully compliant workforce — fast

Get the speed and flexibility to capture new market opportunities when they can benefit your business the most.  With Safeguard Global as your workforce enablement partner, shorten your time to launch, reduce risk, and get expert guidance to help you navigate international hiring and compliance in nearly 187 countries.

Enter new markets more quickly

Launch in weeks — not months — with a workforce partner who already has legal entities, payroll systems, and experts in the countries you want to expand into.

Reduce your risk during expansion

Lower your risk with guidance from in-country experts who understand your target country’s laws and regulations.

Hire in new countries,
even without an entity

With our Employer of Record (EOR) solution, we handle hiring, onboarding, and payroll, as well as local HR support for your workers.

Drive your expansion with workforce data

Access analytics that help you understand your workforce and explore personalized recommendations for new countries to expand into.

Solutions to streamline new market entry

Without local expertise or infrastructure, expanding into a new country is complex, time consuming, and risky. But with Safeguard Global as your partner, setting up a company abroad is simple and straightforward, no matter which country you’re expanding into — or even if you need advice on where to go next.

Safeguard Global enables fast, compliant hiring and operations through EOR, Global Pay, HR & Benefits, Recruitment, Entity Setup, and more. Get one single partner with proven expertise that can hire employees on your behalf in nearly 190 countries. 

Quick Look

Solve new market entry challenges

An intuitive, all-in-one platform combined with “human when it matters” expertise solves common problems encountered when entering new markets.

Get predictable, lower costs

Problem: Strained resources and unclear costs
Handling workforce expansion yourself can lead to lost opportunities, surprise fees, and overcommitting to entity setup when a more cost-effective solution would fit your needs better. 

Solution: An experienced workforce enablement partner

Our seasoned experts provide a personalized solution stack that helps you expand in the ways that fit your business best, with clear costs and no hidden fees.
 

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Stop worrying about compliance

Problem: Staying compliant in foreign countries
International expansion introduces unfamiliar regulations, misclassification risks, and local nuances in doing business — and a single compliance misstep can derail expansion with potential financial penalties and reputational damage.

Solution: In-country compliance expertise
Our experts handle local labor laws, taxes, contracts, and regulatory filings — as well as provide proactive guidance and peace of mind.

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Acquire top talent, even for first hires

Problem: Finding your first wave of in-country talent
When expanding into a new country, you’re usually starting off with low in-country presence and brand recognition. This can make it hard to complete critical first hires for key positions like senior executives, lead engineers, and sales heads.

Solution: In-country recruitment and HR support
Our recruiters have relationships with local talent around the world and can advise you on competitive compensation packages based on where you’re hiring and what positions you’re hiring for.
 

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Centralize workforce data

Problem: Low visibility
Using different systems for HR, payroll, and finance can lead to poor data visibility and high compliance risk. Leaders often lack tools that help them analyze their workforce across countries, understand international headcount, or formulate strategies.

Solution: Use a unified system with an analytics dashboard
With our EOR solution, streamline your onboarding and payroll, see all of your employee data in one secure location, and get the analytics you need for a full picture.

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Achieve faster operational readiness

Problem: Unclear timelines and setup delays
Expanding into an unfamiliar country naturally creates uncertainty and lag time. Entity setup can be time consuming, deadlines are easy to miss, and navigating a new country’s laws and requirements can be overwhelming.

Solution: In-country experts and EOR

Get expert help from pros who’ve seen every scenario in international expansion. Use our EOR solution to employ workers even without a local entity.
 

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Get long-term solutions that change with your business

Problem: Short-term and siloed providers
With different providers for recruiting, HR, payroll, and other functions, you’re not getting a unified solution that scales with your business.

Solution: A single partner that evolves with you
Get the freedom to scale your global expansion strategy without costly restructures. Our expertise and breadth of solutions make transitions frictionless and minimizes disruption to your employees.

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“Safeguard Global saved me a lot of time and headache. They dealt with all local transactions and gave me absolute flexibility for strategic decisions.”

Torben Andreasen

HR Director

“We can just do the work that we need to do, knowing that Safeguard Global is helping us manage risk in the countries we want to go to.”

Renuka Iyer

Chief Human Resources Officer

“We are a small company … but we can operate as a global company, which is very important to us. And that is the value that Safeguard Global can provide for us.”

Ståle Hansen

Founder & CEO

187
countries available
for expansion
1,500+
organizations
served
400+
HR, legal, tax, and
accounting experts
100%
compliance

EBOOK DOWNLOAD

Get our 2026 workforce planning ebook

Learn more about your workforce options during your international expansion. Download our PDF guide that addresses specific advantages and challenges in the current market.

Read More

Partner with us

How it works

Align with a partner
that understands your
needs

Safeguard Global works with you to understand your growth goals, current and future workforce, and other human-capital-related needs.

Get a custom-designed strategy

Get expert advice on how to enter your target markets and a set of solutions designed especially for your needs.

Experience day-one readiness

Safeguard Global experts execute the approved strategy, handling all the details across HR and finance teams to ensure operational readiness by your target date.

Receive ongoing support

We’re there to provide proactive guidance well beyond day one and can scale up or down depending , on your business needs and expansion initiatives. 

Contact Us

Talk to a workforce expert

Don’t enter a new market without expert guidance at your side. Contact us today to schedule a meeting.

Other Solutions

Explore our full suite of solutions

Explore our other solutions that enable global growth.