Welcome to Global Peerspectives, a series that shows how our clients have navigated some of the challenges of international expansion to meet their goals. Learn from these real-world stories as you plan your entry into new global markets. 

From down under to all over the globe: How Fluent Commerce expanded into nine new markets 

Fluent Commerce, headquartered in Sydney, Australia, is a global tech company that gives companies an accurate view of inventory to ensure that online orders can be filled with confidence, minimizing cancellations and delays. Fluent Commerce partnered with Safeguard Global to staff up internationally without the risk of noncompliance. The ability to hire internationally without having to set up foreign entities helped Fluent Commerce attract talent in a highly competitive environment. 

Related: 5 considerations for your global expansion strategy 

This client success story is based on our experience helping hundreds of companies like yours overcome recruiting and hiring challenges in more than 170 countries. We share with you: 

• How Fluent Commerce expanded internationally
• The compliance benefits of using an employer of record
  
• Upsides of on-the-ground HR during global expansion 

See more Global Peerspectives success stories: 

Navigating entity setup in India: The Poshmark story 

This beauty and skincare company started in one country and is now thriving in 18